Disney Store recently opened its newest outlet on Nanjing Xi Lu’s HKRI Taikoo Hui mall, two years after its first flagship store (also the world’s largest) opened in Lujiazui.
Flagship store in Lujiazui
With a mix of locally and internationally designed products, the new store features unique Disney images, while a large LED screen at the entrance greets customers with Disney stories and characters from Pixar, Marvel and Star Wars in an interactive way.
Here’s a look of the interior:
Read More: First look - World’s Largest Disney Store now open in Shanghai!
The Store also launched an exclusive line high-end handbags – the M28 Mickey Collection.
Featuring a black theme color and Mickey’s iconic white gloves as a key design element, the collection is an attempt of Disney’s ongoing push to grow its presence in the Chinese market for fashion.
Special Mickey & Minnie Mobikes have also been introduced on the streets of Shanghai recently as a marketing campaign from the two brands to celebrate the new store opening. It also allows Mobike users to enter a lucky draw with gifts from Disney Store.
[Images from Disney Store and Tencent]
