This article originally appeared on our sister website, That's Shanghai.
By Jack Douglas
Five years after Costco launched an online store for the Chinese market, the American wholesale giant is set to open their first actual store in the country on August 27.
Set to be located in Shanghai’s Minhang district, the store will offer two types of membership for customers. Both priced at RMB299 per year, the fees will be for families and for corporations, with shoppers having been able to apply for memberships since April.
You can also register for a membership card before the grand opening and you'll receive a RMB100 voucher to use at the warehouse. For more details, click here.
With Costco’s successful modern model seeing products bought in bulk, the chain faces a challenge to appeal to the Chinese market where most customers tend to shop more frequently and purchase smaller amounts of goods.
The opening will come just over two months after German supermarket Aldi debuted its first stores on the Asian continent.
READ MORE: German Supermarket Giant ALDI Opens First Stores in Shanghai
The emergence of these two multinational brands into China is further sign of western supermarkets being keen to get a foothold in one of the most lucrative markets in the world.
[Cover image via Pixabay]
This article was originally published by our sister magazine That's Shanghai. For more articles like this, visit the That's Shanghai website, or follow the That's Shanghai WeChat account (ID: Thats_Shanghai).
