TOMS, the US based company known for its One for One® business model, launched in Nanjing last week. In an effort to use business to improve lives, TOMS helps a person in need with every purchase: One for One. With every purchase of TOMS Shoes, TOMS will give a pair of new shoes to a child in need. And with every puchase of TOMS Eyewear, TOMS will help restore sight to a person in need. To date, TOMS has given over 35 million pairs of new shoes to children in over 70 countries and has helped restore sight to over 250,000 people in 13 countries.
TOMS is hosting its inaugural Style Your Sole party in China, this weekend at IFC. When you purchase a pair of classic Alpargatas, you will be guided by some of Shanghai's favorite artists to hand-craft your own custom pair of TOMS. As always, we match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.®
Pairing style, philanthropy and creativity, come let your inner selves shine through, Shanghai!
// 10 am – 10 pm, March 13 – 15, IFC Mall, 8 Century Avenue by Lujiazui Huan Lu 世纪大道8号国际金融中心LG2-48，近陆家嘴环路