NBA China announced that the first NBA Playzone, a basketball-themed family entertainment centre, will open in Shanghai this summer. The 1,500- square-meter destination will offer families a fun place to experience the NBA in new ways.
Centrally located in the Hubin Dao Shopping Mall at Xin Tian Di, NBA Playzone will bring NBA excitement to young fans through a variety of basketball-inspired play areas and activities. NBA mascots Clutch of the Houston Rockets and Benny the Bull of the Chicago Bulls will make regular appearances at NBA Playzone, delighting parents and children alike with their comedic routines.
“NBA Playzone marks another key milestone in NBA China’s efforts to connect with our young fans and their families,” said NBA China CEO David Shoemaker. “We are excited for them to learn, interact and play in a healthy environment."
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